The Brief
We worked with SemaPen to create a new brand for the launch of their weight loss programme and part of this work was the creation of a new website. As only certain patient groups with a suitable BMI qualified for the programme, the website needed to have a clear user journey which explained the criteria for joining the scheme. Once signed up, SemaPen wanted patients to be able to access a members-only app which took them through a detailed on-boarding process.
