Imagine this: someone nearby is searching for exactly what your business offers. They’re ready to buy, book or visit – but are they finding you or a competitor down the street? This is where Google My Business (GMB) comes to the rescue, helping to put your brand right in front of potential customers.
With just a few smart moves, you can turn GMB into your secret weapon for local success. At Volume we’ve put together a few tactics to make your business the go-to spot in town.
Claim and Verify Your Business Profile
First things first, if you haven’t claimed and verified your Google My Business profile, it’s time to get that sorted. Claiming your profile lets you take full control of your business information. This makes sure everything from your location to your contact details is accurate and up-to-date. Verification usually involves a phone call to your business number or providing a video of your premises. It is relatively straight forward and once it’s done, you’ll be ready to start putting your best digital foot forward for all those local searches.
Provide Accurate Information
Keeping your GMB profile accurate is a must for attracting local customers. Make sure your address, phone number and business hours are always up-to-date. This ensures your customers know exactly when and where to find you. Don’t forget to select the right business categories too – this helps Google connect you with people searching for what you offer. With clear, current info, you’ll be easy to spot and ready to welcome new customers through the door.
Create High-Quality Visual Content
A picture is truly worth a thousand clicks. Adding clear, high-quality photos of your company, products and services can make a real impact. Show off what makes your business special – whether it’s your welcoming storefront, a beautifully arranged product display or a service in action. These visuals give potential customers a glimpse of what to expect, making them more likely to stop by.
Encourage and Respond to Customer Reviews
Encouraging happy customers to leave reviews is an easy way to build your reputation. Positive reviews help you stand out, and responding to them – whether the feedback is glowing or constructive – shows that you value your customers’ opinions. This little bit of engagement goes a long way in building trust and turning curious searchers into loyal customers.
Regularly Update Posts and Offers
Keep things fresh by sharing regular updates, promotions and events through Google My Business posts. You may have a limited-time offer, perhaps a product launch, or an upcoming event. Whatever the occasion, these posts keep your audience in the loop and excited about what’s happening. Regular updates show potential customers that your brand is active, engaging and more than ready to welcome them.
Implement Local SEO Strategies
To boost your visibility in local search results, it’s time to pay attention to local SEO. Sprinkling relevant local keywords into your business description and posts is vital. Think about what your customers are searching for and include those terms in a natural way. By adding these local touches, you’re giving Google a helping hand in connecting nearby customers to your business.
Monitor Insights and Analytics
Make the most of Google My Business’s built-in analytics. This helps you see how customers are interacting with your profile. Such insights show you valuable data, like how people found your business, what they clicked on and where they’re coming from. You can use this info to make relevant changes and adjust your strategies to better meet your customers’ needs.
By making note of the above and optimising your GMB profile, you’re setting your business up to be more visible, trusted and engaging for local customers.
If you’re ready to take your local presence to the next level, we can help. Our team has the expertise and talents to refine your GMB profile, boost your local SEO, and create a strategy that connects you with more customers. Get in touch now to see how we can support your growth.