Leveraging social media personalities as a means of advertising is taking over the social media space. Influencer marketing can be the perfect way to gain the trust of new audiences, boost customer loyalty, and help your brand awareness reach new heights.
Influencer Marketing is the process of leveraging social media personalities who have influence over their audience, to promote brands, products and services via their social channels. Essentially, it is the digital version of ‘word-of-mouth’ marketing.
Influencer Marketing uses these individuals with authority, expertise and popularity to influence their audience to take action i.e to make a purchase. With so many social media platforms available, and with the rise of those such as TikTok, it is very easy for the average person to gain ‘influencer’ status – meaning there is a group of influencers for almost every niche imaginable. Influencer marketing works due to the level of trust the influencer builds with their audience, and recommendations from these individuals serve as a form of social proof to your brand’s potential customers.
There are several tiers of influencers to consider when deciding to expand your reach through influencer marketing. Which type of influencer you choose to collaborate with depends on your goals, budget, and the audience segment you wish to reach.
Influencers at different levels will expect different types of payment for their promotional efforts. Many larger influencers will expect to be paid large sums of money to promote your brand, products or services to their audience, due to the vast amount of traffic they can produce following a single post. Other influencers (such as Micro or Nano-influencers) will promote your business in exchange for free products/services. Alternatively, many smaller influencers will also promote brands or products that they resonate with or deeply believe in, i.e sustainable products or anything related to a charitable cause.
Although Influencer Marketing can seem like a costly investment, (especially when collaborating with Macro and Mega-influencers) these campaigns can deliver better results than most traditional forms of advertising, often delivering the highest amount of ROI compared to other social media marketing efforts.
Your Influencer Marketing strategy will differ depending on your goal, budget and your target audience’s preferences.
Types of influencer marketing campaigns include:
Finding the perfect influencers and campaign for your brand can be a very long and time-consuming process and is more than just finding those with the most followers. It’s about finding the influencer(s) that resonate best with your audience and their needs and determining how to use those influencers to your advantage, under a mutually beneficial agreement.
Influencer Marketing should not be something to just jump into without thought. That’s why here at Volume we take time to get to know your brand and more importantly your audience and who they trust and align with. We work by combining creativity with data-driven insights to produce successful campaigns that are in line with your overall social media strategy.
Our process focuses on bringing brands and influencers together to deliver content that keeps audiences engaged, builds connections, and promotes growth.
We work closely with your approved influencers to ensure they provide content of value that appeals to their audience and your potential customers, from campaign type and creative type (e.g reel, story, single image, etc) down to associated hashtags and descriptions.
Our Influencer Marketing team carefully chooses the right social platforms and the right influencer for your influencer marketing campaign. As social media specialists, we have developed a streamlined process to deliver the best influencer campaigns that deliver increased brand awareness, customer loyalty and ROI.
