Web Design

Website visitors today have high expectations when it comes to navigating and interacting with websites. If your site doesn’t meet their needs or expectations, they’ll quickly move on to a competitor. To ensure your web design is both effective and engaging, there are three essential factors to consider. A website should not only be visually appealing but also intuitive and easy to use, ensuring every visitor can quickly find what they need. This blend of functionality and design is critical to building trust, encouraging engagement, and driving conversions.

User Experience (UX)

Prioritising user experience, or UX design, ensures your website is easy to navigate and functional, avoiding the pitfall of prioritising flashy design over usability. Complementing UX is UI design, or user interface design, which focuses on the finer details of web pages and how users interact with them. Together, these elements create a seamless, intuitive experience that guides users through your site effortlessly, boosting satisfaction and encouraging repeat visits.

Search Engine Optimisation (SEO)

A great website doesn’t just appeal to users—it’s also optimised for search engines. Integrating SEO considerations into your design process, such as strategic use of keywords and search terms, can influence your site’s structure and ensure it performs well in search results from the moment it launches. SEO-driven design not only attracts more traffic but also supports ongoing digital marketing efforts, helping your website reach its full potential.

Brand Integrity

Your website is a reflection of your overall brand. It’s crucial to align your web design with your broader marketing activities to maintain consistency and build trust. Consumers expect a cohesive brand presence across all touchpoints, and a website that reinforces this integrity fosters loyalty and credibility. From your logo and colour scheme to your tone of voice, every element of your site should echo your brand’s core values and identity, leaving a lasting impression on visitors.

By focusing on these key elements, you’ll create a website that not only looks great but also performs effectively and strengthens your brand. With the right balance of design, functionality, and strategy, your website can become a powerful tool for achieving your business goals.

What is Wireframing? – Website wireframing is a tried and tested process which allows us to mock up the layout of each page on the website, without the need for time consuming design work. It allows us to present a skeleton of the website’s layout and structure to the client before committing any time to development. This process is surprisingly effective at delivering a low fidelity representation of how the website will look and enabling the client to understand our vision for the website. The wireframes form the foundations for the website build and are a document that we constantly refer back to during the design process.

Website Design Concepts – Following sign off, we move on to the branded designs, using colour, fonts and imagery to bring the blueprint to life. This is usually the stage that clients enjoy the most, as they see the website taking shape and can start to visualise what the end product will look like. Unless there is a clear design route to follow, we would normally produce several different homepage design concepts for the client to choose from, before moving on to the pages for the rest of the site.

Website Page Designs – We don’t design every page on the website, but we do design every page that follows a different layout. We also create design layouts for the different views of the website across desktop, tablet and mobile devices to ensure it will work for responsive web design. Creating these designs in interactive software like Adobe XD allows us to produce a working prototype that the client can explore to ensure they are happy with the website from every angle.